At Novelli,

great things begin
with brilliant ideas.


We’ve secured a reputation for:


Owned by the same passionate family who opened their doors more than 80 years ago, Novelli continue to be industry leaders and specialists in sourcing and providing creative promotional merchandise for brands.

Founded and headquartered in Auckland, New Zealand, Novelli takes after it’s country’s reputation of 4 million innovators, punching above our weight on a global scale.

Our founder’s personal mission was to make everyone that met him more successful. This was regardless of whether it was an employee, customer or supplier.

Our vision is to become the world’s most loved branded merchandise agency.


We are tired of seeing the catalogue mentality which forms a large part of the traditional promotional merchandise industry. We instead bring our bespoke apparel and merchandise capabilities directly to our clients, enabling the procurement of truly authentic apparel and merchandise as a core part of the marketing strategy.

With almost 100 staff globally including more than 20 dedicated sales and account management personnel, we are geared to provide tailored solutions to our clients’ unique objectives.