Bespoke Apparel


Bespoke and custom orders are Novelli’s heartbeat. 

We have inhouse Product Development specialists who focus on designing authentic apparel and merchandise pieces for our clients. Our Sourcing and Production team are experts in going back to as close as possible to the source of manufacture ensuring we understand and are in control of all aspects of the supply chain.

In its 4th generation of ownership, the Novelli has over 80 years of experience in designing and manufacturing apparel. This passion and experience are brought directly to our customers and suppliers. 

Our unique vertical approach means we can deliver unbeatable control, quality and value and disrupts the traditional distributor model. This gives our clients the advantage of competitive pricing meaning their merchandise spend goes further.



Our bespoke apparel and accessories offering includes:

  • Bespoke, exclusive product ranges

  • Specialist sports fabrics

  • Extensive branding and detailing capabilities

  • Latest fabric technology developments

  • Thorough QC processes and product testing

  • Full customisation for event merchandise